Time to Create

“All Work and no play makes jack a dull boy” People frequently comment that if you enjoy your work, then it feels no longer like work. Working as a consultant with startups, micro and sme(b) business in Ireland,  I often see the translation of enjoyment of a hobby into potential self employment and to the […]

Innovation vs Invention vs Creativity

Discussions about innovation are often made difficult because people are unclear about the exact meanings of some key terms. In particular there is confusion about the difference between creativity, innovation and invention. Let us start with some definitions: Invention is the creation of something that has never been made before and is recognised as the […]

Innovation is for ALL Business

I believe that innovation is for all business. So here is the first in a number of occasional articles that relate innovation to small business and show that creative thinking is really just common sense. As an example here we have used a restaurant but the principles apply to all small business. Do restaurants need […]

Human Centred Food: Addressing

Once you have finished the interpretation and meaning stages of new product development you can then define a new vision for your product or product family. Truly human-centred innovators do not create marketing strategies in the traditional sense. Rather, the make proposals to their customers that define a vision for their product or services. This […]

Human Centred Food: Interpreting

The next stage of the design-thinking process is interpretation. Rather than engage directly with consumers, Verganti advocates building a network of interpreters. These interpreters are specialists in identifying meaning in products and also identifying how the consumer lives, how they feel and what challenges they face. Interpreters can come from anywhere and this is where […]

Human Centred Food: Meaning

To create incremental change, it has often been the habit of innovators to observe the customer; to look at how they use the product. This can aloe the observers to create new packaging or new features that will make the customers lie easier, thereby making the product a no.1 choice. If an observer is watching […]