When you travelled to work this morning, assuming it’s a route you’ve taken regularly, what did you notice? Did you see the people? Did you notice the beautiful Georgian architecture or wonder about the inhabitants of the 1970s concrete office tower? Chances are your route is so familiar that you really don’t notice anymore. Our […]
You put it down somewhere, maybe when you were I 7 or maybe after that creative teenage burst but you haven’t seen it about for sometime. Is it gone forever? Has it just faded due to neglect? Chances are it has been kept like a guilty secret in the back of the mind. Most of […]
“All Work and no play makes jack a dull boy” People frequently comment that if you enjoy your work, then it feels no longer like work. Working as a consultant with startups, micro and sme(b) business in Ireland, I often see the translation of enjoyment of a hobby into potential self employment and to the […]
Discussions about innovation are often made difficult because people are unclear about the exact meanings of some key terms. In particular there is confusion about the difference between creativity, innovation and invention. Let us start with some definitions: Invention is the creation of something that has never been made before and is recognised as the […]
I believe that innovation is for all business. So here is the first in a number of occasional articles that relate innovation to small business and show that creative thinking is really just common sense. As an example here we have used a restaurant but the principles apply to all small business. Do restaurants need […]
Human Centered Food: Empathy and Actions, not words!
Once you have finished the interpretation and meaning stages of new product development you can then define a new vision for your product or product family. Truly human-centred innovators do not create marketing strategies in the traditional sense. Rather, the make proposals to their customers that define a vision for their product or services. This […]
The next stage of the design-thinking process is interpretation. Rather than engage directly with consumers, Verganti advocates building a network of interpreters. These interpreters are specialists in identifying meaning in products and also identifying how the consumer lives, how they feel and what challenges they face. Interpreters can come from anywhere and this is where […]
To create incremental change, it has often been the habit of innovators to observe the customer; to look at how they use the product. This can aloe the observers to create new packaging or new features that will make the customers lie easier, thereby making the product a no.1 choice. If an observer is watching […]
Design thinking is not a term normally applied to SMEs, and especially not to food producers. However, some of the worlds’ most innovative products have resulted from design thinking. Any current Apple product? Jonathan Ive is the king of design thinking. So what is it? Design Thinking is human centred innovation. It is powered by […]
