Your Brain on Creativity

“The real voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel Proust Yesterday I attended a Webinar given by the Stanford Centre for Professional Development (SCPD) – you have to love webinars, you can interact with amazing people and you don’t have to leave your house. Anyway, the Webinar […]

Fear is the procrastinators best friend..

Who’s with me?This week I’ve realised I’ve been indulging in extreme procrastination. I’ s really been ready for months to launch a new venture but I’ve been busy perfecting and talking and doing a million other things that could be done instead of acting. This is a familiar step in the creative process. Whether you […]

Where Ideas Come From: Be a visitor!….

When you travelled to work this morning, assuming it’s a route you’ve taken regularly, what did you notice? Did you see the people? Did you notice the beautiful Georgian architecture or wonder about the inhabitants of the 1970s concrete office tower? Chances are your route is so familiar that you really don’t notice anymore. Our […]

Using Disruption to achieve Growth

Following on from the my post recently, about what is your passion and your vision, unless you as a business entity do something different or has a differential approach to that of  your competitors, you will be swallowed up in the medium of blandness. Companies need to have a clear vision of why they are […]

Human Centred Food: Interpreting

The next stage of the design-thinking process is interpretation. Rather than engage directly with consumers, Verganti advocates building a network of interpreters. These interpreters are specialists in identifying meaning in products and also identifying how the consumer lives, how they feel and what challenges they face. Interpreters can come from anywhere and this is where […]

Human Centred Food: Meaning

To create incremental change, it has often been the habit of innovators to observe the customer; to look at how they use the product. This can aloe the observers to create new packaging or new features that will make the customers lie easier, thereby making the product a no.1 choice. If an observer is watching […]

Innovation the IDEO Way

Innovation the IDEO Way Today we attended a seminar on Innovation, Design Thinking and the IDEO way. IDEO are a San Francisco based organisation that specialise in designing new concepts for clients and have develop their own methods accordingly. They celebrate the success of succeeding, And learn from their mistakes, perhaps even celebrate a little. […]