Your Brain on Creativity

“The real voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel Proust Yesterday I attended a Webinar given by the Stanford Centre for Professional Development (SCPD) – you have to love webinars, you can interact with amazing people and you don’t have to leave your house. Anyway, the Webinar […]

Human Centred Food: Interpreting

The next stage of the design-thinking process is interpretation. Rather than engage directly with consumers, Verganti advocates building a network of interpreters. These interpreters are specialists in identifying meaning in products and also identifying how the consumer lives, how they feel and what challenges they face. Interpreters can come from anywhere and this is where […]

Human Centred Food: Meaning

To create incremental change, it has often been the habit of innovators to observe the customer; to look at how they use the product. This can aloe the observers to create new packaging or new features that will make the customers lie easier, thereby making the product a no.1 choice. If an observer is watching […]

Innovation the IDEO Way

Innovation the IDEO Way Today we attended a seminar on Innovation, Design Thinking and the IDEO way. IDEO are a San Francisco based organisation that specialise in designing new concepts for clients and have develop their own methods accordingly. They celebrate the success of succeeding, And learn from their mistakes, perhaps even celebrate a little. […]