Your Brain on Creativity

“The real voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel Proust Yesterday I attended a Webinar given by the Stanford Centre for Professional Development (SCPD) – you have to love webinars, you can interact with amazing people and you don’t have to leave your house. Anyway, the Webinar […]

I Want to Cook With Confidence

Recently I was asked to teach a 6 week cookery class at night. I run Creativity workshops for professionals where there is particular emphasis on developing Creative Confidence. Embracing new challenges and developing new perspectives are principles that I encourage people to adopt in order that they develop their own creativity so, even though I […]

Innovation vs Invention vs Creativity

Discussions about innovation are often made difficult because people are unclear about the exact meanings of some key terms. In particular there is confusion about the difference between creativity, innovation and invention. Let us start with some definitions: Invention is the creation of something that has never been made before and is recognised as the […]

Human Centred Food: Meaning

To create incremental change, it has often been the habit of innovators to observe the customer; to look at how they use the product. This can aloe the observers to create new packaging or new features that will make the customers lie easier, thereby making the product a no.1 choice. If an observer is watching […]

Innovation, Natural Selection

Innovation is akin to the natural selection according to Darwin, you take a group of ideas, shake them about, test them to see which will survive the best, be it commercially, ask your customers for feedback, and then once ready launch it and let it grow. As with mother nature, some innovation ideas wont cut […]